Effective Marketing Today Requires a Different Mindset Than That for Traditional Marketing

Until rather recently the format of effective advertising/marketing was pretty much set in stone. You used an advertising agency to create print and possibly television and radio ads for your company's products. Then the advertising agency's media department figured out where the best "buy" was for those ads based on a range of variables (target market, cost per thousand impressions, etc.)

Today social media has drastically changed this advertising/marketing landscape even though many...