Coke + Emeco: Get Hitched, Spawn Chairs

Now you can have your Coke and sit on it too.

On the eve of the world's biggest furniture fair, two classic brands -- Coca Cola and Emeco, manufacturers of the iconic 106 aluminum Navy chair -- are announcing the rainbow-hued progeny of their new collaboration.

Each new Emeco 111 Navy Chair is made of 111 recycled plastic bottles. Over the course of a year, Emeco estimates it will process more than three million PET bottles to produce the product, which will be sold for $230 at Design Within...