Publish it and they will come? Nope

I hang out occasionally in the Kboards' Writers' Cafe, a forum for writers, especially those publishing on the Kindle platform. Every once in a while, a new writer will join because they just published their first book (congratulations!) and wonder when the money will start to roll in. I don't blame them for thinking that publishing a book means readers will immediately flock to it. I'm sure many of them were seduced by success stories like Amanda Hocking or Joe Konrath just as I was. But the...