Important, not very good, could get a lot better

A recipe for personal and brand triage...

We invest our time in hopes of a return, prioritizing the important, but sometimes, we waste it on the urgent instead.

What's worth focusing on improving? How about a combination of these three:

The important

That you currently don't do very well

That you're capable of doing a lot better if you invested effort and time

Eliminate the things that don't matter, that you're never going to get better at or that you're already good at. What's left are the places where you have the opportunity to change your position in the market.