Mews and Nips: Grumpy Cat the Unlikely Star of the South By Southwest Festival

The South by Southwest Festival is an annual music, film, and interactive conference and festival held in Austin, TX. The festival also attracts tech and social media companies. Usually, the stars of SWSX are movers and shakers from one of these industries, but this year, Tardar Sauce,better known as Grumpy Cat, was the undisputed star of the show.

CNN reports that Tardarheld court during SXSW at the Mashable House, a temporary lounge run by the tech-news site. People have stood for hours, in...