Use Something That Bugs You To Take The Sting Out Of Innovation
I am on a mission. I want everyone to drink the Kool-Aid and know that his own head can be overflowing with innovative ideas. We all have the power to design and develop thoughts into brilliant and practical innovations for everyday living. You don’t need a test laboratory or big money. You just need a little confidence and the right tools.
My book, Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation can help guide the way. Unlike other books that simply tell you how well known innovators developed their ideas into successful products, my book tells how you can build your own innovative ideas. Think of it as a sourcebook for your next flash of inspiration.
Red Thread Thinking shows you how to build ideas from scratch, how to start from a blank page. To prove that your head is already brimming with ideas, there’s a short video with an example. My little red thread and I show that just by solving an everyday problem, you can innovate. If there is something that you don’t like, something that bugs you, chances are it irritates a whole lot of other people too. Those people are your market and the solution is an innovation waiting to happen.
My little red thread and I give a unique solution to a problem in the video and I hope you’ll watch it, but what bugs you? Is it that plastic packaging that’s so hard to open? Is it that hard to grab small zipper tab on those tight skinny jeans that you struggle to pull up? You could solve this by inventing a small piece of plastic or rope that hooks on just as a pull cord and then you remove once your pants are up. I’d bet many would buy that because it is a lot better than breaking another nail!
My red thread is kind of smart and funny. It has a mind of its own, as you will see in the video. The video is very short because having an inventive mind is really just that easy. It takes a little confidence and practice but I know that everyone has the power to be innovative. Research shows that if you think you are smart it will just be so. Inventiveness begets inventiveness.
