SXSW Continues to Have Tons of Value

Fresh back from a long weekend in Austin, TX I know that my inbox and voice mail will be filled with the question of “Was SXSW worth it for you?”

The answer is yes.

It is worth the money, time and energy I spent to be part of it and I plan on buying a ticket for next year as soon as they go on sale.

People who focus on “the next great thing” or “the breakout app of SXSW” are missing the point of the conference and have bought into the hype. They’ll most likely leavedisappointedand I’m sure we’ll...