Why 9:41 Is the Official Time of Apple Product Photos

Every iteration of the iPhone's mockups showed the time as 9:42. The iPad showed it as 9:41. It's slightly peculiar--the times are grouped tightly enough to be intentional, but why those numbers? Why not 9:00? Network World investigated.

Turns out Apple's keynote organizers think about this stuff right down to the tiniest detail--and this is certainly one of the tinier details. They rehearse the presentation with Steve Jobs, Phil Schiller, and whoever else will be speaking, and time it so the...