Why the iPhone 4.0 Update Is a Very Big Deal (Hint: Apple v. Google)

OPINION: Steve Jobs saved the most important part of his iPhone 4.0 announcement today till last — the new in-app advertising system, called iAds.
The iAds system is important because it allows the App Store to create a completely self-sustaining app economy that is sealed off from the wider Web.
Tech guru Tim O'Reilly says the App Store is already [...:]