How Behavioural Design Creates the Best User Experiences

A recent article by Tim Harford in the Financial Times explains why certain types of technology play such a prominent role in our understanding of the technology landscape: namely software-based technology. The reason for this, he says, is that software developers have found a powerful formula by combining user experience design expertise with scientific testing.a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px; backgrou...