Cross Pollination

As many of you know, I'm a keen advocate of viral marketing. I'm really proud of the fact that in the years I published my books myself through Infected Books, I spent less than £500 in total on publicity. I think I owe pretty much everything to the power of viral marketing.

So, as you can probably imagine, when I was asked by Jeremy Robinson (author of Pulse and Instinct amongst others) to take part in a new viral marketing experiment with a number of other authors, I was pretty keen!

Jeremy h...