SXSW Music Coverage Preview: What Do You Want To Hear?

Letter-men: TI, BOB & ZOG @ SXSW 2012.

Last year’s trip to South By Southwest proved to be quite a fruitful one for FORBES’ music business coverage.

With the help our fantastic video team, I brought you branding tips from Kendrick Lamar and Kevin Liles, offered scoops on the value of Lil Wayne’s and Nicki Minaj’s then-new endorsement deals, provided a sneak peek at U.K. sensation Ed Sheeran and took you to the back of the tour bus for an interview with T.I. and B.o.B.

On the entrepreneurial side...