Secrets of the Biggest Selling Launch Ever

Secrets of the Biggest Selling Launch Ever:

Seth Godin:

Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they've signed people up. They didn't sell 300,000 iPads in one day, they sold them over a few decades.

Seth's entire list is not only worth reading but evangelizing—especially within large organizations:

Make a product worth...