Apple Rumored to Announce Mobile Ad Platform at Thursday's iPhone 4 Event

Peter Kafka at All Things D has some sources that tell him Apple's somewhat unexpected iPhone 4 event this Thursday will be heavily focused on advertising. Allegedly, Apple will announce an entirely new mobile ad network, probably the product of their deal with mobile advertiser Quattro Wireless. According to this oddly prescient story from MediaPost, Steve Jobs has described the new mobile ads as "revolutionary" and "our next big thing."

The platform is supposed to be called "iAd," although...