Why Does “Real” Sell?
One of the greatest moments at this year’s Oscars was when Jennifer Lawrence, who won for “Silver Linings Playbook,” fell up the stairs on the way to her acceptance speech. During the subsequent standing ovation, she said “you guys are only
standing up because I fell and you feel bad. That was embarrassing!”
This girl is real. She doesn’t take herself too seriously. That’s what we want to be as speakers. People who can laugh when we stumble.
On the other hand, Anne Hathaway is a terrific example of poised and polished, but guess what? Nobody likes her!
Some of my favorite moments during speeches are when someone handles a potentially awkward situation with grace. Fire alarms, cell phones,technology failures, hecklers, etc.
Now, I know you all have a dozen stories to share, so I’d like to hear your best one. Will you post it as a comment below please?
Bottom line, “real” sells.
Coaches Questions: How can you engage your audiences more by being real?
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