How It Works-Being an Author--What is An Author Brand?
In my banner, "Strong Women, Brave Stories" is my brand. What does that mean to a reader?
Branding is a complex concept. First, it has to do with what it is about my writing which sets me apart from other writers. But second, it also causes me to think about what my reader-needs or wants or who my writing appeals to. The first is relatively easy, but the second is more difficult.
The first part (see above) should be clear to any author after 5-10 books (though some get it much earlier). I thin...
Branding is a complex concept. First, it has to do with what it is about my writing which sets me apart from other writers. But second, it also causes me to think about what my reader-needs or wants or who my writing appeals to. The first is relatively easy, but the second is more difficult.
The first part (see above) should be clear to any author after 5-10 books (though some get it much earlier). I thin...
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