How Important are Reviews and Likes Anyway?

Have you ever wondered what would happen if book marketing platforms like Amazon didn’t have the ‘Like’ or ‘Review’ features?

When you’re a new author, these features are pretty scary and you almost wish they weren’t there. You look at other established authors who have hundreds of likes (well, maybe not that many) and so many reviews that you can’t even get through them all and think……how on earth am I going to get those?

So you ask your friends and family and beg people on your fan site (if y...