instagram:Creating Food #PantonePairings with...

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instagram:

Creating Food #PantonePairings with @dschwen

Minneapolis-based illustrator and art director David Schwen (@dschwen) has long used Instagram as a creative outlet, documenting unique typography, literally interpreting common turns of phrase, and adding notification badges to everyday objects.

But lately, Schwen has embarked on a new theme: through the hashtag #pantonepairings, he has recreated paired Pantone color swatches with commonly paired food items.

“As a designer, you’re constantly picking color chips and pairing them up with one another. A while back I had an idea of making Pantone chips out of real household objects—sponges, cardboard, and the like. But while I was finishing up a poster design, I had taped two Pantone chips together to see how they looked next to one another. Instantly I thought of how people pair food together, and that was that. Pantone pairings.”

Check out @dschwen to see the rest of David’s #pantonepairings and follow along to see what he dreams up next!

Why is anything Pantone so awesome to me?