Nothing To Do With Perfection

I was going to write about this clip, but Bob Lefsetz wrote just about everything I wanted to say.

From Bob’s newsletter:

We’re looking for viral moments. And now they’re quantifiable. All YouTube clips have a counter. And, of course, the lame labels are trying to game the system, but not when it’s news, not when it’s an evanescent moment captured on tape. This clip will never have a billion views, but it’ll have enough to help Jennifer Lawrence open her next movie.

And how did it happen?

By brea...