The ABC's of Selling - C

C - Courage, Confidence and Commitment

Today is brought to you by the letter C.  I'll have lots of postings that begin with C, especially when in comes to sales Competence - a later post. This post is about willingness rather than ability - motivation and effort.

In building countless hiring profiles for my own sales forces as well as my clients, one of the consistent traits that we have found in most successful salespeople is that of "courage." It is one of the 10 Pillars of Sales...