Will a McDonald's April Fools Joke Become a Wake-Up Call for Its Sustainability Plans?

"McDonald's announced
this morning that it would discontinue plans for a worldwide
composting initiative after scientists confirmed that no
item on the McDonald's menu is compostable," read environmental Web site Grist's top story on April 1, 2010. "McDonald's halted the plan after scientists at the University of
California-Berkeley discovered that none
of the items on the McDonald's menu would compost in the next 500
years."

Out of the over-abundance of April Fools stories posted...