How to Use WikiDo To Help Promote Your Business
WikiDo seems to have been flying under the radar for quite some time; however that isn’t because it isn’t a useful tool. In fact, most people are unaware of what WikiDo even is; let alone how to use it or why it’s important. In a nutshell, WikiDo is a search engine specifically designed for events in your city. Because the search engine focuses solely on events, it’s easier to manage than Google (not to mention it has the clarity that so many love about Wikipedia). This leads to several questions: Where do you find it, how exactly does it gather data, and how can businesses benefit?
The Who, What, When, Why and How of WikiDo
Before jumping into how businesses can benefit from WikiDo, it’s important to understand just how the service works. Below are a few details about WikiDo that users might need to know:
The Who: WikiDo works similarly to Wikipedia in the sense that anyone can insert events or edit the information on the site. It’s free to do so, and all you need to do is click on the “Add Events” button after registering to make it happen. The site also uses an algorithm to find events mentioned across the web. National websites such as CBS Local help provide some of the information, and the site makes it easy to click on a listing to learn more.
The What: As stated above, WikiDo is a search engine focused on events in any particular city. In total, the search engine has over 750,000 events listed in categories like social events, music, sports, food and drink, and many more.
The When: WikiDo was launched in October and has remained ad free since 2013. It’s important to understand that the tool is incredibly new, having only been around for four months, so it’s still in beta testing.
The Why: Local events are always looking for an outlet to gain some publicity, and WikiDo is trying to make this happen. It’s an easy place for people to come and narrow down different events in even the smallest of towns.
The How: All a user needs to do is enter the name of a city and then determine the type of event that you want to see by clicking boxes you’ll see on the left hand side of the screen. You can also break down the events by category. Results will show up in a Pinterest-like fashion as shown below:
How Businesses Can Take Advantage of WikiDo
There are really two major ways that businesses can take advantage of WikiDo, and it all depends upon the type of business that you run. You could either:
Add an Event. If your company has an event coming up, it’s a no-brainer. Head over to WikiDo and add the details of your event. It’s much easier to get approved here than the traditional Wikipedia because it’s your event—you’re always going to be right!
Attend an Event. Seeing what events are happening in your community might be a great way to get your company some visibility. Attend these community events and get to know those around you. You might be surprised at just how many connections you make. After all, it’s all about networking in 2013.
Have you ever used WikiDo in the past? Did you have a good experience, or were there some things that you still found confusing? Let us know your thoughts in the comments below.
Photo Credit: wikido.com
Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for HigherVisibility , a nationally recognized SEO consulting firm that offers national and local SEO services to a wide range of companies across the country.
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