Why Facebook Personality Tests Are Hot with Jung-sters

Started by Nottingham University student David Stillwell, the Facebook quiz is designed to not only provide entertainment for the person taking the quiz, but also to "generate professional-quality data for use by companies and other
researchers." The idea is that these personality tests, including the quite old Myers-Briggs test, might have business uses as well.

Central to "My Personality" is the Myers-Briggs Type Indicator, which everyone probably remembers from high school psychology...