You're Connected, But Are You Engaging?

If someone is following you, does that mean that they are engaged in who you are and what you're about?

If you take a look in places like your Twitter feed or your newsfeed in Facebook, it becomes abundantly clear that many people feel that they have a right to shill, promote, and push their wares just because they are "connected" to you. Being connected has become a commodity. It's cheap. It's easy, and it's loosing much of it's power and intention. In a day and age where following...