In the new book "The Art of Choosing," Columbia business school professor Sheena Iyengar discusses how to make better decisions. In addition, Iyengar demonstrates that perhaps the most important choice an individual can make is how she chooses to mentally frame her circumstances.
The Art of Choosing includes the results of a decade-long British project known as the Whitehall Studies, which followed 10,000 British civil servants age 20 to 64. It found that although higher-paying jobs came with ...
Published on April 01, 2010 13:18