Twelve Points about Creating your Brand

1: The brand is not the book. It is a guarantee of quality. E.g: Beanz mean Heinz.

2: It is also your identity. Your Voice. It is You.

3: Don’t expect the publisher to create the brand for you. You need to grow your own and take charge of your own career.

4: Know your reader and identify your target audience. Readers don’t always know why they like your books, but you have to know. Develop a