Jared: The Power Story

What's more interesting, that Subway offers seven sandwiches that are under six grams of fat or that those sandwiches helped a guy with a 60-inch waste get off the fast track to heart attack station? Answer: The story of Jared, of course. In this installment of Made to Stick, Dan Heath explains how stories about triumph over adversity make for better brand messages than ... math. Watch and then go find your own company's Jared.

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[transcript of video:]

Is there anyone...