Scion Targets Younger Buyers With "Project Runway for Cars" Web Series

You know what they say in autos: One day you're in, and the next day, you're...winning a Scion? That's the idea behind Scion's Reinvent The Wheels, a new Web video series being billed as "Project Runway for cars." The six-part saga, which premiered last night (just days before the New York Auto Show), follows 3 "creative thinkers" as they pimp a series of rides in an effort to win a Scion, a $30,000 cash prize, and "a one-of-a-kind opportunity to help them achieve their career goals by...