Online Testing: The Ultimate Customer Research

I may have lied.

I was young. I had no money. I wanted to be cool. And to get some free food.

So, as a marketing intern, I “customized” my answers to their profiling questions to what I thought they were looking for.

There’s no harm done, after all, I thought. This behemoth video-game company can afford to include me in their focus group, even if I’m not really a hard-core gamer they’re hoping to hear from.

Plus, they’re offering free pizza and a video game. That’s, like, a $70 value!

So, I fin...