Why Does iTunes App Store Need a Facebook Page?

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We've heard rumors that Apple is trying to make its services more social-net-centric, and we know that the App Store needs a bit of an overhaul if it's to remain vital and easily navigable. But Mashable points us to an App Store Facebook page. Who expected that?

The Facebook App Store page pronounces itself the "official App Store Facebook page" and then explains exactly what this is all about: Becoming a fan of the page, or interacting with it as an iPhone or iPod Touch user (and presumably...