Top Ten Implications of Google’s Broadband Plans for Competition and Regulation
Google's Broadband Plans
Google has come up with its latest broadband plans that indicate various aspects about the company’s future outlook. Furthermore, the CFO of Google has told investors about the potential business opportunity all its stakeholders will more likely avail. The implications of Google’s broadband plans are worth considering. In terms of competition and regulation, these implications are mentioned below:
1. Securing Fast Broadband Access
Google is aware of the fact that it needs to maintain its corporate image to prosper more in the broadband industry. For this reason, it is required to offer faster access to broadband services. Some examples of its own include Google Fiber to be provided in Kansas City and Google Mesh-Wireless. From the cheapest to the fastest, there are a number of options available for wireless internet, and all can be compared on this Broadband Expert page.
2. Offering a Large Database
Having the largest of computer networks around the globe, Google comprises of 2 million servers. This means that the capacity is 3 times more than its competitors. Google’s large database along with perfectly managed global synchronization has enabled it to become the fastest and most reliable data retrieval system around the world.
3. Providing Various Advantages of Google +
Google + has managed to benefit businesses as well as their customers in various ways. For instance, Google’s largely-free and ad supported package of products and services mostly comprise of those products consumers will more likely buy according to their varying needs. What makes Google stand out from its competitors is the fact that its faster broadbandprovides high speed to its users.
4. Offering Widely Spread BroadbandAccess
When it comes to knowing more about Google Android, the primary benefit it provides to users is its operating system. Due to its fastest-growing capabilities, it has become popular in the whole world. Furthermore, it comprises of six-hundred million users. Following these statistics, research reveals that Google will win more than one billion users in 2013.
5. Providing Less-Expensive Coverage
When compared to Google’s competitors, the analysis indicates that Google can provide broadband services to its users in an inexpensive way. This is another factor that has helped Google create an edge over others. However, this does not mean that Google does not have flexible options. It can choose not to serve those neighborhoods that are less-profitable.
6. Providing Broadband Service to Users in a Profitable Way
Anyone using the internet can benefit from the fastest broadband coverage provided by Google. One of the reasons behind this is its inexpensive services.
7. Increasing Exposure through Google Analytics
By using its analytics along with dominant search, Google has something unique, i.e. it has detailed knowledge of customers, product demands, and sales activities. This way, changing trends in the consumer market are retained by the company. Now, Google can augment its own profitability by presenting its own products to the relevant target market accordingly.
8. Redistributing Market Share to New Entrants
Being one of the largest organizations of the world, Google has a lot to do with regards to competition. However, this competition is other than the one derived from market forces. It is the competition managed by FFC, in which Google’s goal is to redistribute the market share to new entrants or smaller competitors.
9. The Need to Modernize US Laws of Obsolete Communication
Google is already heading towards exploring new horizons of fastest broadband. However, the challenge comes in when it has to deal with laws related to obsolete communication. With its innovative processes, Google needs to modernize these laws and come up with new technologies.
10. Threat to the Fast Plans of Google’s Broadband
If the court overturns regulations for Google, then the company is more likely to be confronted with a threat to its vision as well as business need, dealing with the fastest broadband service.
Originally, Google supported Title II regulation for broadband. This was applicable if the FCC considered it necessary for net neutrality.
Google has bigger plans to provide a better experience to its users in terms of its broadbandcoverage. For this reason, one of its strategic imperatives is to secure broadband access that is much faster as compared to earlier times. In addition, it looks forward to a favorable policy to fasten the rollout of Google’s broadband services offered to US citizens.
Author’s Bio
Donna Baxter is a freelancer and has written various blogs related to the IT industry. According to her, from the cheapest to the fastest, there are a number of options available for wireless internet, and all can be compared on this Broadband Expert page. Her readers can get relevant information about different options of wireless internet by reading her blogs.
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