Football is no longer a game but a driver of growth and business
Insideworldfootball
Last weekend's English Premier League match between Sunderland and Arsenal does not on the face of it merit much attention. A regular Premiership match, one of the rare ones played at 3pm on a Saturday, it ended in that classic score: 1-0 to Arsenal, after the Gunners weathered a late Sunderland assault.
Yet it is what happened in a committee room next to the Stadium of Light, followed by discussions in the one of the executive boxes of the stadium, that shows how the game has radically changed. This proved that football is no longer eleven men against eleven men on a park, but a vehicle of commerce and business. Not just in this country, but all over world and, in particular, Africa.
Last weekend's English Premier League match between Sunderland and Arsenal does not on the face of it merit much attention. A regular Premiership match, one of the rare ones played at 3pm on a Saturday, it ended in that classic score: 1-0 to Arsenal, after the Gunners weathered a late Sunderland assault.
Yet it is what happened in a committee room next to the Stadium of Light, followed by discussions in the one of the executive boxes of the stadium, that shows how the game has radically changed. This proved that football is no longer eleven men against eleven men on a park, but a vehicle of commerce and business. Not just in this country, but all over world and, in particular, Africa.
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