Getting Noticed In a Noisy World

How can a small- to medium-sized business compete for "share of mind" of its target market -- and reach prospects amid the din of competing messages?

And nowadays, with the increasing importance of external links to a website's Page Rank, how can such sites attract quality links to their stuff?

The answer for one New York-based tool company seems to be: Just do your thing, specialize in a niche that attracts passionate followers, commit yourself to uniqueness and high quality -- and the...