Is purpose really an effective motivator?

Over at the Inside Influence Report, Noah Goldstein writes about a recent study that examined whether infuse a task with purpose can motivate high performance.

The study, conducted by Wharton's Adam Grant, involved the call center at a university fundraising organization. Grant obtained permission to talk to the folks working at the call center — and then randomly assigned employees to one of three groups.

As Goldstein explains:

Some of these employees read stories from other employees...