Stuart Freeborn Becomes One With “The Force”: How ‘Star Wars’ is the real life ‘Atlas Shrugged’
Stuart Freeborn died at 98 years old recently, but he will forever live in the character of Yoda from the popular Star Wars stories. Freeborn was already an old man when he designed Yoda as a character puppet in 1979 for the Star Wars film The Empire Strikes Back and without question put many of his own features into the face of the great science fiction philosopher. It doesn’t take much imagination to see Stuart Freeborn in the face of Yoda as the character has evolved from a puppet to a digital character in the prequel trilogies to the current fantastic cartoon series Clone Wars on the Cartoon Network. Yoda is the embodiment of Stuart Freeborn and will reflect for all the years going forth the best that the movie business has to contribute to the magic of mythmaking. For the latest incantation of Stuart Freeborn’s creation you can see Yoda this Saturday February 9th, 2013 in the latest Clone Wars episode filled the with the usual perilous drama mixed with political betrayals that aren’t so science fiction if placed in parallel to our current society.
I place a high level of credit for the success of Star Wars on the back of Stuart Freeborn. If the puppet he designed didn’t work in The Empire Strikes Back, the movie would have fallen on its face stopping the saga in its tracks after the second movie. The gamble that George Lucas took with his own money to make that classic science fiction film would have went up in flames if the audience did not accept Yoda as a believable character and all the magic that is currently falling like snow flakes upon our culture today. Star Wars would have gone out like a candle flame on a brisk day almost before it ever got started.
I have covered in great detail, especially lately Star Wars importance not just mythologically—which equates out to cultural improvements–but in economics. I am sure George Lucas and his collaboration with other filmmakers would cringe in trying to explain to their Marion County neighbors how what they’ve done at Skywalker Ranch in California has a lot more to do with Ayn Rand’s novel Atlas Shrugged than the traditional Hollywood moochers who attempt to duplicate the quality of the Star Wars Franchise. As the political left hates Ayn Rand, it is obvious that quietly in the rolling hills of Central California, the values of Ayn Rand are celebrated in great abundance at Skywalker Ranch under hushed voices and public denials. The falsification is that Ayn Rand was a selfish witch and that Star Wars is about self-sacrifice and altruism. That is why everyone gets it wrong. The growing assembly of excellent creative talent gathering at Skywalker Ranch from Industrial Light and Magic to some of the most original music composition in our modern times is leaps and bounds beyond anything else being done in entertainment. As far as make-up designers Stuart Freeborn was the best of the best and his impact on human culture will forever be measured by his original designs in Star Wars characters like Yoda and Chewbacca. Freeborn like the wonderful characters in Ayn Rand’s great novel is one of the exceptional in his field of endeavor and it was ultimately George Lucas’s creation that allowed Freeborn the freedom to step beyond the restrictions of social dogma and unleash creations that propel the power of myth into mass culture with magnificently positive results.
The same people who complain that the Disney merger with Lucasfilm is one of a deplorable exploitation of capitalism also complain about the moral justification of Ayn Rand’s novels—particularly Atlas Shrugged. These personalities have been so embedded with socialism and the values of collectivism that they are unable to see the real power and message behind myth and the businesses it takes to deliver them. I have spoken about a vacation that my wife and I took playing the MMO video game Star Wars: The Old Republic (CLICK HERE FOR REVIEW). We spent move than six weeks continuously enjoying that game for hours upon hours every day together doing the work of the Jedi Council by solving problems in that galaxy far, far away. One of the problems with the massive BioWare game is that they have an XP (experience points) level cap of 50, which takes most players who spend a large amount of time on the game about two months to reach. Obsessive players can reach that cap within a month. At level 50, XP points no longer awarded, and for many they lose interest in the game because they no longer get the reward of earning XP for their game playing investments. So these players have been dropping their subscriptions forcing BioWare to find creative ways to convince players over level 50 to continue their memberships. This is what is called “game economy” and reflects accurately real life behavior. If citizens are taxed too much, or do not get to keep what they earn while working, they stop working, they stop being productive, and every kind creative input comes to a halt. Without incentives, gamers in The Old Republic lose interest if they can’t earn XP or large amounts of game credits and things to buy with them. Gamers who drop their subscriptions when they lose interest in playing the game without earning XP are proving Ayn Rand correct when the heroes of the classic novel Atlas Shrugged quit participating in America because taxes became too great. They abandoned socialism in the book and embraced the freedom of Galt’s Gulch (Atlantis).
Star Wars is all about generating wealth, not just in the economic numbers that the films, books, television shows, and retail merchandise generate for Lucasfilm and Disney as major corporations. But wealth is also generated as so many people desire the material, because they NEED mythologies that properly reflect the world they live in. CLICK HERE TO READ ABOUT THE POWER OF MYTH. The move that Lucas made in selling his company to Disney was one that would allow him to expand the Star Wars mythology to fulfill the market demands of his product, which in many ways resided on the shoulders of Stuart Freeborn over thirty years ago. If George Lucas is the John Galt of the Star Wars saga—READ ATLAS SHRUGGED TO UNDERSTAND, then Stuart Freeborn was the Hank Reardon who made a product so good that nobody could equal his efforts—and the power of that creation is about to explode upon our modern culture in a way that is unfathomable. Trust me.
This is why I am spending so much time discussing Star Wars. There is nothing in our culture that captures all the elements of modern life the way that Star Wars mythology does not just spiritually, but economically, politically, and ethically. On both the business side of Star Wars and the creative side it represents the very best of the absolute best of all those individuals who make the Disney company, Lucasfilm, Industrial Light and Magic and the dozens and dozens of support companies that trickle down off them the best in their businesses. It should come as no surprise that the values of Yoda as expressed in the Star Wars stories are so popular that stand alone films of Stuart Freeborn’s characters are going to get their own films in addition to the completion of Episodes 7, 8, and 9. Yoda is getting his own film apparently, and Han Solo and Chewbacca are getting their own films in addition to the Joe Johnston creation of Boba Fett.
It is because of creative geniuses like Stuart Freeborn that Yoda has become over a thirty year period such a powerful character who might well surpass Mickey Mouse as the most recognizable iconic character in human history. Yoda was created by a wise old man who went on to live till the age of 98 and brought joy to many millions during his lifetime. But in his passing, Stuart Freeborn will live on and become stronger than anybody can possibly imagine, as his character of Yoda will carry Star Wars into a new dimension of entertainment experience in producing the myths that society lives by giving a rebirth to a new and prosperous century that nobody saw coming.
How do I know? Well, read Atlas Shrugged by Ayn Rand and understand that “A is A.” Once the value of “A” is known, then the addition of values can be added up and determined as an end result. Star Wars is about values in every way that they can be defined. And the grandfather of those values were people like Stuart Freeborn. He will be missed, but his memory will live on forever—like all Jedi who find themselves one with the Force.
Rich Hoffman
“If they attack first………..blast em’!”


