Using objective data to justify responsive websites

Electric Pulp:

We took a popular ecommerce store (O’Neill Clothing) that we’d recently redesigned and monitored conversions, transactions and revenue for three weeks. Then we quietly deployed the responsive conditions to the already live site and monitored for another three weeks….

iPhone transactions more than doubled. Android transactions more than tripled. All from relatively quick optimization.

In the article, they lay out some pretty impressive increases in conversions, transactions, and revenue as responsive features were introduced to the site.

Coincidentally, Electric Pulp is hiring a PHP Developer and Front-End Developer. Candidates local to South Dakota preferred, but telecommute and relocation are options, too.

/via @RWD