How to Improve Your Open Rates

I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such aphenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that most users end up ignoring most messages that come in.

Today, the average open rate for an email is 10%.The average click through rate for music is 2.5%(of the emails that are actually opened). With s...