The Digital Marketing Essential Reader

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting.

In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a "suggested reading list" compiled at the end that is worthy of its own unique Blog post. If there is one thing that will help you navigate the ever-changing world of Digital Marketing, a g...