Build the Perfect Author Blog – Part 3: Pillar Content

When I first started blogging, circa 2006/2007, I had a very difficult time staying engaged with my writing schedule. I believed that the best way to build a blog was by writing content every day, over and over again. As such, most of my blog posts were well-written, but they tended to be short, “news-y,” and generally not helpful to anyone.

They basically were just regurgitated content I’d read or seen somewhere else. I tried — in vain — to establish myself as a marketing expert, but without...