Infographic of the Day: U.S. Census Turns to Peer Pressure Tactics

The U.S. Census Bureau is publishing return rates by zip code. Can peer pressure really be a strong motivator to action?

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As any beahvioral economist can tell you, peer pressure can be a wonderful thing. For example: Some smart-grid start-ups are using peer pressure to get people to slash their energy consumption. And now the U.S. Census is getting on on the act, with an interactive infographic that lets you track census response rates down to the zip code. The idea being that you'll be so...