Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing

At the Advertising Research Foundation's (ARF) 2010 Re: Think Conference in New York City Tuesday, CEO of social-media marketing research firm Communispace Diane Hessan presented the eight rules for next-gen marketing research. Based on feedback from over 200 consumer-insight professionals, these tips can help companies in any industry find their footing in today's business world. Here are three that can help yours:

1. Manage Your Social Media Jitters. Hessan believes the Web is filled...