Peeing your pants with aplomb

Racing through the pharmacy this morning in search of batteries, I passed through the feminine hygiene products aisle, and while there, I couldn't help but notice that there is a brand of bladder-control pads named Poise.

I'm wondering:

Does the name of this product imply that one can retain their poise despite their propensity to pee their pants?

Or does it imply that the product can return poise to a person who has lost it as a result of several embarrassing accidents?

The definition...