Global First Look: Brandkarma.com Insures that Brands Reap What They Sow

Superstar Aussie ad man Craig Davis has spent his life promoting brands. Now, with his new Web site, Brandkarma.com, he wants the world to weigh in on who's been naughty or nice.

What goes around comes around, they say in the pen, and it's as true for brands as it is for people. Just ask Toyota. Or Wal-Mart. Or WaMu. Or the brand called Tiger. In an effort to accelerate that karma wheel, today Craig Davis, chief creative officer at Publicis Mojo, will launch Brandkarma.com, a site designed...