Get Social In Remodeling Your Pitch to Consumers
It seems you can use social media for just about anything these days, especially when it means reaching out to consumers looking to spend money on remodeling their homes.
With that in mind, while the weather may be cold and frightful for a sizable portion of the nation, spring is actually not too far around the corner. As many people are apt to do, spring is a good time to work around the house, getting it in shape for those outdoor summer parties and more.
More and more home decorating, remodeling, and service providers are turning to social media these days in order to reach out to potential customers, finding it to be a good medium to start a conversation.
According to a recent Pew Internet & American Life Project report, 82 percent of residents nationwide over the age of 18 turn to the Internet on a daily basis, with more than 50 percent of American adults older than 65 doing the same. Given those numbers, you would almost be foolish in 2013 not remodeling your approach to social media if it hasn’t been very stellar to date.
Should you be looking to ramp up your social media outreach to consumers, there are ways to go about it, including:
* Be proactive – First and foremost, be consistent and relevant on your social media pages, be they Facebook, Twitter, Pinterest, and more. You can’t take the approach of just showing up from time to time, you need a consistent presence that shows the consumers you are serious about what you do. Use social media to engage the consumer, helping them out with their questions and/or issues. Offer homeowners and renters looking to change the look of their residence both ideas and solutions, making you there go-to expert. Being proactive also allows you to hear the chatter online regarding your company, something you should definitely be in-tune with;
* Blogs do work – If you have a company blog dedicated to home fix-ups and remodeling, by all means use it. The blog is a great way for you to share your knowledge, promote some of the ideas other homeowners and renters have tried and worked, and even offer guest blog posts from other experts in the home remodeling industry. When the time comes for the consumer to want to do work on their residence, you already have in place a pool of ideas to make the job of remodeling that much easier, plus less costly to the individual;
* Pictures and videos – While Pinterest has taken off, there are other means that you can also turn to in order to give those updating their residences imagery to chew on. Having home remodeling videos and/or virtual home remodeling tours on your website is a great way to share ideas with those looking to add an extra room onto their property, remodel a kitchen or bedroom, install an outdoor deck or patio, put in place the proper gutter styles, or throw a few fresh coats of paint on the interior or outside of the homes. When using such imagery, make sure it is appealing, not to mention leaving a call to action;
* Take a look around – The last thing you can and should do is see what other home remodeling companies are doing with their social media and overall web presence. While you certainly do not want to copy their efforts, get an idea of what seems to work and not work for them. Incorporating an idea or two from others into your overall social approach can’t hurt.
If this is the year you hope your home remodeling business takes off, being a little more social about it is a good start.
Photo credit: zippyshell.com
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