The Third Option

Your Choice: Distinguished Or Extinguished

Actually, there may be a third alternative: WTF?

Projecting an Eminence Front can yield measurable results. But there is something to be said for being unable to refusing to play the standard game. Besides, I don't think I'll ever be able to compete by turbo-charging my prose with keywords. And it's so cute when SEO Experts send me URGENT! eMails on how to "fix" my website.

Contrast.

If everyone else is FULL-COLOR…go B&W.

If everyone else is shouting and screaming and jumping up and down in promotional mode…go slow-motion mime.

If all your marketing is wrong…then wear wrong like a scarf. @hg47