It's hard to forecast the future because it's so fluid, and there's so much more of it than there used to be!
We aren't a monoculture any more. Nor do we consume common mass entertainment media. We're appallingly diverse. And there are nearly seven billion of us, with more than a billion in the developed world and another 2-3 billion in countries that will be developed within a couple of decades (unless things go horribly wrong).
Consider recreational media. In the 19th century you had...
Published on March 22, 2010 11:06