How Likeability Gets People (And Hollywood Stars) To Show Up

Anyone who has ever run an event knows that getting people to show up to anything is just about the most difficult challenge that any marketer can face. Selling a product, asking for a donation, and even getting someone to share a piece of content are all easier than the relatively higher time investment involved in physically showing up for something.

Last night, Jimmy Kimmel created a “Jimmy Kimmel Sucks” theme show where he invited Matt Damon as a guest host and pretended to be tied up in t...