Nestle Learns an Important Lesson in Social Media Management

Last week, Nestle got itself into a bit of a situation on its Facebook page. Following accusations by Greenpeace that the confectionery company was using palm oil sourced from deforested areas in Indonesia, the company's Facebook page was overrun by disgruntled campaigners urging a boycott of its products, and the firm was forced to put out a statement on its corporate website.

Nestle had, at first, been trying to firefight the situation on its Facebook page, without much success. Caustic