How To Start and Market a Profitable Online Business (Part 6)

Just a reminder that I’ll be needing your help soon. On Monday February 4th I’ll be opening a call to form a launch team for my very first published book. I’m so excited not only to have this dream come true but spread a message of hope. This will be a fun experience for all involved and I’ll be giving away some free goodies that I think will help you as you chase your dreams.I hope you will help! 

So here we are at the end of this series. I hope it has given you a few new ideas and provided you with tremendous value. I get asked all the time about getting away from a job that someone hates and how to create a lifestyle of freedom and value.

Waikiki Beach

The thought of being able to pick up and go where you want, when you want is very appealing. Writing and releasing two ebooks, speaking all over the world, coaching and consulting has really changed my family’s life. My goal with this series is to be able to help you change yours.

A little review

So we started off by establishing the fact that you are one of three types of expert:

Knowledge
Research
Results

You can fall into either of these and if you combine it with a lot of research about your topic, you can start something amazing. Once you figure out where you fall and what topic you are passionate about, you can use all the tools we have available to us.

We went through several options to monetize that knowledge (if you missed it, feel free to go back and review). I hope you see that you can do a lot of this for FREE or very cheaply, you also can learn how to do a lot of this on your own.

We then moved on to talk about marketing in the last post. The most important part of your marketing effort is to identify your target audience, figure out who they are and how they consume information. Once you know what they’re all about, you can create things that will help them and that they’ll buy.

It all starts with quality

You ARE an expert at something and we do have amazing technology but if you don’t create something quality all the tips/tricks in the world won’t help you.

At the end of the day the reason I do what I do is to help people change their lives. In the past I only focused on the money and my business went nowhere. Once I focused on helping people, the money did follow.

More important than that is the people who have believed and have taken action on their dreams, that brings me so much joy and keeps me pushing forward!

Why do you do what you do? 

Create something amazing, something that you know will help your target audience. Talk to them, help them and you’ll be surprised how far they spread your message.

The key to social media

One of the biggest and best ways to advertise is through social media, it’s where people are at these days. Even Google recognizes this and with this latest update more of the search results are coming from links on social media.

If you aren’t involved in social media, your reach won’t be very far -Click to Tweet (Thank you). 

One of the best tips I’ve heard about social media was this: decide where you’re going to be active and where you’re going to be present. I don’t know about you but I don’t have all day to spend on social media.

So how do you spend enough time on social media to be effective with your marketing? It all comes down to leveraging your strengths. For some that might be Facebook, for me personally I love Twitter. Nine times out of ten you’ll find me active and engaging on Twitter.

I am active on Twitter but I have a presence on Facebook, Google Plus, YouTube and Linked In, you can connect with me on any of these places (please do) through the social media buttons on this website. Active means that’s where I spend the bulk of time that I dedicate to social media, but present means that I still give something and engage on the other profiles.

Present means that I shouldn’t look at your Google Plus profile and see that the last time you posted something was two months ago. People will lose interest quickly and stop following you, they can’t share something that isn’t there.

So where can I find you and where will you be present? Think about it.

If you want to be effective with the marketing of your online business through social media, then you can’t be pushy or over-share. There’s a temptation that the more you link or share your website or content the better it will do: that’s false. 

Your marketing efforts will go a lot farther on social media when OTHER people share your content. When someone posts some of your content and shares it with their friends, they’re far more likely to check it out then if you were the one to share it.

The cool thing is that when you create great content people will always be willing to share it. Remember, if you move the needle for someone, then they’ll broadcast that everywhere. Their friends will check out the content and share it with their friends, and on it goes, that’s how content goes viral.

Thank you

Thank you for your patience during this six part series, you truly are amazing! If you have been on the fence thinking about starting something online then I hope this is your year. At the end of this year it would be a dream come true to see many thriving with their online endeavors!

If there is anyway other way I can help, please email me at kimanzi@talesofwork.com. I’m here to help, so don’t hesitate to ask!

Have you started an online business? Please tell us all about it!