The Dangers of “Product and Idea Creep” in Your Business

I am not talking about feature creep. I'm talking about companies that have more products in their lineup than they even know. Of course, I am exaggerating... only a little. I've seen companies with so many variations of SKU’s; that even long tail[1] business principle don’t work. Most of the SKU’s[2] are not selling. They just sit in the warehouse and collect dust on the inventory shelves.

In other columns, I discuss two other types of creep:feature creep within a specific product, andmarketi...